During college, two friends, Will and Zack, had a fascination with websites. Will was a statistics major who had a thrill for understanding why things work the way they do. Simply knowing the answer wasn’t good enough for him as he viewed that as cutting corners. Zack, on the other hand, was the people person- the life of the party. If there was a club related to anything business, odds are Zack was high up on the committee because of his love for the game.

The two finally decided to combine their skills in 2010 when a dumpster rental company approached them looking to increase its market share. The duo was hesitant at first as they were still fairly new to the Internet marketing world. Sure, Zack had experimented with building his own websites and trying to rank them on Google, but he only had so much time considering he was also a full-time student looking to stay on the dean’s list.

The first year was stuffed full of sleepless nights, and Will and Zack drank so many energy drinks that they should’ve probably setup an account with the manufacturer to receive wholesale pricing. But, their endless amount of dedication would eventually pay off as their research and experimentation eventually landed Kernelli a spot on the front page of virtually every search engine the market has to offer.

Today, Will continues to manage the technical side of the business. He works to ensure that the website is as user-friendly as possible and that as many customers are possible are reaching the page in an effort to receive a higher level of customer service than ever before. Zack overseas the business side of things as he’s constantly working to develop new relationships and nurture current ones to ensure that customers like you receive the level of service that you truly deserve!

Kerneli has grown to assist hundreds of thousands of customers with everything from the rental of portable storage units to stump grinding and removal.